The present study, part of the development of the South African Personality Inventory (SAPI), explores the implicit personality structure in the 11 official language groups of South Africa by employing a mixed-method approach. In the first, qualitative part of the study, semistructured interviews were conducted with 1,216 participants from the 11 official language groups. The derived personality-descriptive terms were categorized and clustered based on their semantic relations in itera- tive steps involving group discussions and contacts with language and cultural experts. This analysis identified 37 subclusters, which could be merged in 9 broad clusters: Conscientiousness, Emotional Stability, Extraversion, Facilitating, Integrity, Intellect, Openness, Relationship.